A Shackleton Start-Up
2 min readJun 15, 2021
If famed explorer Ernest Shackleton founded a modern-day start-up, the elevator pitch may have sounded something like this:
Investors Wanted. Hazardous Start-up. Goes against every financial instinct you have ever known. Forget about ROI. Long months of complete financial darkness. Extreme risk. Bankruptcy nearly assured. In the case of success, Earth remains inhabitable.